LumiID turns every item into a smart, scannable experience - enabling digital transparency across the supply chain- all the way to the consumer!
The Art of the PossibleIn the videos below, we unveil how LumiID is redefining transparency, trust, and traceability across the juvenile industry—starting with baby food and hard goods.
Explore how forward-thinking brands are using LumiID to:
Authenticate their products at the item level
Enable real-time, direct-to-parent product recalls
Deliver tailored education and usage guidance
Reward loyalty through meaningful engagement
Whether you’re a brand, regulator, or parent, this is your invitation to be part of the movement reshaping how parents connect with the products they trust most.
Hard Good Products Example
Baby Nutrition Product Example
The Challenge: Complex supply chains and strict regulationsFrom juvenile products like car seats and strollers to baby foods and infant formula, the categories we serve are some of the most highly regulated in the world — and for good reason. Children’s health and safety demand the highest level of oversight.
Yet these industries also rely on highly complex supply chains:
- Ingredients and components sourced from multiple regions.
- Manufacturers, distributors, and retailers operating under different regulatory frameworks.
- Increasing demands from governments, advocacy groups, and parents for proof of safety, purity, and authenticity.
This complexity creates real challenges: ensuring regulatory compliance, managing timely recalls, and maintaining consumer trust in an environment where a single failure can have profound consequences. And we’re seeing them in real time…
Luminated:
THE SolutionA powerful platform built to illuminate every step of the family product supply chain - from production to consumer use - with unmatched transparency and control.
Seamlessly integrates with existing production workflows.
Transforms consumer engagement by replacing analog systems with digital experiences.
Redefines recall management with item-level precision and real-time traceability.
Strengthens regulatory compliance by making safety data, certifications, and disclosures accessible at the item level.
The Smart Product Identifier
End to end platform for item level tracking and management
No other platform on the planet with more experience in deploying item level tracking across the supply chain, in a highly regulated environment
135 Million
Units tagged with unique LumiID’s
150,000+
Lab certifications processed
450+
Manufacturers
3,500+
Retail terminals
2,000+
Production lines
200,000+
Registered consumers
68%
15.75%
User Scan Rate
Engagement Rate (post scan)
1 Million
Consumer reward claims
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